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CDI course: Media design for social change

May. 18, 2015 - May. 29, 2015

Rural development organisations are actively engaged in communication. In a changing media landscape, conventional linear and top-down information flows quickly become obsolete. Organisations need communication professionals who know how to use concepts and models to improve and enrich media design and production in processes of social change.

Become an inspiring partner in commissioning media production

Get the picture and make the tools work

As a rural development professional, you increasingly use media in  facilitating processes of change. You search for new ideas and knowledge to guide the design and production of media, and want to be a competent and inspiring partner in commissioning and monitoring media production. You want to use creativity and media in learning and change processes.
Media studies, semiotics, representations, narratives, and audience are  theoretical points of departure for this course. Participants will learn to apply new concepts, experience the dynamics of the media production  process and study its stages: developing and negotiating a brief,  pre-production, production, post-production, distribution. The different roles and responsibilities of commissioners, producers and artists will be discussed.

This course is facilitated by  professionals who combine activities in communication research,  education and media design and production in international settings. It  provides a new look on how to use graphics, text and visuals in media  for social change. As a participant, you will gain insight into key  concepts of media, arts and creative industries. You will learn how to  use concepts and models to improve and enrich media design and  production in the context of rural development.

Course  objectives

Upon completion of the course you will:

  • be able to use concepts and models to improve media design and production;
  • be able to critically analyse media in development processes;
  • have deepened your understanding of the media production process;
  • have practiced and improved your visual literacy skills;
  • have practiced the use of creativity to support change processes;
  • understand the processes of conceptualisation and design.

Target audience

The course is designed for international mid-career professionals and  change agents in the field of rural development: staff of development  programs, government and NGOs active in agriculture and rural  development.

Practical details

Price3,400 Euro
Date18 - 29 May 2015
Deadline06 April 2015
Deadline NFP07 October 2014

For more information and registration, please visit